Connecting with your stakeholders and the public and widening relationships
Communicating yours and the consortium’s work is an important part of academic research. It requires dedicated expertise to create meaningful and impactful engagement with the project’s stakeholders and wider public. The Research Impact Management Office (RIMO) create and maintain clear pathways to maximising the grant’s research impact.
The impact of communication and engagement
Engaging with the public not only increases awareness of your research area but you can gain insights directly from the intended recipients of your research.
The RIMO team has heard first-hand from academics that taking part in engagement events has made them think about their research in new ways and enhanced their communication skills more broadly – something that early-career researchers find particularly attractive.
Raising the public profile of you and your project can also directly lead to new opportunities to promote your research to the audiences that you want to reach.
How RIMO gets your project results out there
- Be a press liaison
- Bring your research to the public
- Create and maintain your project’s online presence
- Create your project’s strategy
- Deliver training to you and the consortium
- Evaluate the success of activities
RIMO can help you work with Imperial’s and consortium partners’ press teams to maximise coverage of newsworthy results.
The public needs to be able to access and understand the research thier tax is investing in. RIMO can plan public engagement events, develop tailored activities, manage the logistics, advertise and promote, and support you and your team to connect with the wider public. See our 2 case studies below: SONICOM at the Royal Society Summer Science Exhibition and the PRESTIGE-AF: Escape the Clinic!.
We at RIMO will develop project branding, create a website, and create social media channels to support and bring attention to your research outputs, publications, PPI and engagement activities, scientific conferences, and stakeholder relationships.
RIMO will develop a dissemination and communication strategy that includes defining key messages, audiences, and communication channels, as well as KPIs to measure success.
There is no better messenger for research than the scientists and researchers who are generating it. RIMO can provide communication and engagement training for you, your team, and the consortium to help you strengthen your communication skills and be the strongest voice for your own research.
It is important to measure the effectiveness of communications initiatives. RIMO sets key performance indicators (KPIs), measures the effectiveness of the communication and dissemination strategies, and implements change that boosts the project’s profile and the dissemination of results.